We can isolate many different factors that separate the big players in the Internet marketing business from those who struggle to make money. One often overlooked area of difference involves tracking.
The best marketers make a point to track and test just about everything. They'll be able to tell you, without hesitation, how a choice between two different headlines impacted the conversion rate of a sales page. They'll know how much more traffic they've been able to produce by distributing articles at a certain rate. If it's potentially valuable statistical information, they'll have it at their disposal.
The strugglers are often working in the dark. They don't know what is working and how well it's working. They don't really understand how their changes and experiments are affecting their business. It's a matter of guesswork and hunches.
Would you rather bet your financial future on a hunch or would you prefer to have solid data to guide your decision making? That should be an easy question to answer.
You need to pay attention. You need to invest some effort in quality tracking across all aspects of your online business.
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