DoubleClick Ad Planner: Introducing the Ad Planner 1000 and Greater AdWords Integration

Now making online media plans is much easier than ever before, as now  google has introduce several new features that integrate DoubleClick Ad Planner data with other Google advertising solutions. With these versions, you can simplify the process of building online media plans and campaigns while gaining access to better data for more media-planning decisions.

Ad Scheduler Most top 1000 sites
The Ad Planner 1000 list is a list of the top 1,000 sites worldwide on the web by unique users as measured by Ad Planner. This list is published monthly having details of the page views,  number of unique visitors,  and reach for each site in 1000. Bookmark the Ad Planner 1000 as a handy reference of the most popular sites on the web.

This resource represents a new stage in the evolution of Ad Planner in providing reliable information flow to and fro websites. In tandem with the Ad Planner 1000 list, the Google Content Network has just launched its Ad Planner 1000 targeting feature. These two features combined provide an example of how Google works to provide more action display advertising online.

Investments Exporting Google AdWords content network
Provide an easy way to purchase Google content network placements in Ad Planner was a popular feature request. This new feature allows you to easily available for export Google content Network (GCN) placements in AdWords Ad Planner.

The process is simple. Select GCN placements for export and click the "Export to AdWords" button found in the "Research by Audience" and "Media Plan" sections of Ad Planner. Exported placements will appear as a new ad group in your AdWords accounts in the "Networks" tab under "Managed placements." 

Creating Lists in Ad Planner
We launched the "Lists" feature in April for you to create your own list of favorite sites to save and add to media plans.  To get you started, we've made the Ad Planner 1000 list available to all Ad Planner users for use as a handy reference or for download.

The goal with these recent updates is to continually deliver new tools to our users for greater efficiency in media planning and data to make more informed advertising decisions.

To check out these latest features, visit www.google.com/adplanner.

How to exclude non AdPlanner 1000 sites

1. Click the Campaigns tab.
2. Select a campaign.
3. Click the Networks tab and scroll down to the bottom of the page.
4. Click the Exclusions link. You'll see an "Ad group level" table and a "Campaign level" table.
5. Within the Campaign level, click the Add exclusions drop-down menu, and select Exclude category.
6. Select the option labeled "non-AdPlanner 1000."
7. Click Save.