How Many Times Do You Need to Hear "The Money Is in the List"?

I know you’ve heard it before.  You’ve read it a million times.  There’s a good chance that you’re going hear or read it at least a few more times today after you read this article.  Nonetheless, we’re going to repeat it here. 

The money is in the list.

If you aren’t already building a list, you are making a huge mistake.  If you’re considering a list building effort but aren’t sure, you’re wasting your energy.  List marketing is one of the best ways to efficiently improve your bottom line.  If you’re not making and building a relationship wit a mailing list, you’re committing what should be the cardinal sin of Internet marketing.

You work hard to get traffic.  Why let those visitors walk away after one trip to your site?  If you’re working a list, you can make contact with those same visitors again and again. 

Meanwhile, research shows that most marketing doesn’t produce the desired result until the audience members are exposed to it many times.  There’s no better way of making that happen than by running  a list.

You smart choice is obvious and you shouldn’t have to hear it again.  But, just in case you weren’t listening, let’s do it one more time.

The money is in the list.