It’s hard to resist buying a .info domain for your online publishing site. The extension seems germane to a content-heavy and information-rich type of site. Plus, .info URLs are so incredibly cheap. You can generally get them for less than a buck.
Resist the urge. The .info extension is not your best choice. Here are a few reasons.
First, people see .com and even .org or .net extensions as more credible. You want to exude credibility and authority and you work against that objective with a .info selection.
Second, people think in terms of .com addresses. So, when they think about your site they’ll automatically think the URL in terms of a .com extension. No one is going to remember to type in www.yoursite.info. Type-in traffic is going to go to www.yoursite.com whether you like it or not.
Finally, spammers and other not-so-nice people like to buy .infos because they are so cheap. When you share that extension it forces an association with those spammy sites in people’s minds and, perhaps, in the eyes of search engines who might be a little more concerned about those who are staking claims with .info URLs.
The .info domain is not your best choice. Go with the .com. Go with any other extension, for that matter.
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