You may have noticed some Internet marketers using a pretty sneaky domain name trick. It’s usually done by those who are copycatting existing products, but sometimes it’s used by affiliates who are selling a product with a memorable domain.
Let’s say you’re an affiliate for a product that’s called “Super Duper Product”. Super Duper Product has its own website at www.superduper.com. Obviously, you can’t get that one for yourself. You might get lucky enough, however, to register www.www-superduper.com. See the difference?
The second one integrates “www-” in front of the recognized text, which might convince some people that the site is somehow “official”. When people use this technique, they usually build links to their site without using the”www” in the URL. Instead of promoting www.www-superduper.com, they promote www-superduper.com.
This can be a way to get a few more people to your site by appearing to be an official product site. It can also help with SEO because it gives you a way to get the product name into your site and page titles.
I’ll leave the ethical debate about “www-” out of this post, for the most part. Suffice it to say that there are ethical matters to consider and those who do notice the trick when using the site will probably consider you more of a copycat than a visionary.
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