Web 2.0 is Interactive

Unless you just emerged from your cave a few moments ago and stumbled upon this post, you’ve heard all about “web 2.0”.  There’s a pretty good chance that you’ve heard so much about it that seeing it in print again has irritated you a little bit. 

Don’t get too upset.  And don’t worry.  This won’t take long.  I just want to hammer home the one big thing that’s really come out of the web 2.0 “movement”. 

It’s not gradients or semi-minimalist design preferences featuring oversized sans serif fonts.

The one big takeaway from web 2.0 is interactivity.  Today’s most successful sites have an interactive component.  Instead of strictly separating readers from publishers, it blurs the lines.  Any reader can comment.  Any reader can determine whether it’s worth expending a bit of his or her time to share what’s been found with others. 

Not only does this offer some real potential, it also creates some expectations among users.  Make your online publishing sites interactive and you can reap the biggest benefit to grow out of web 2.0.